“My cost per lead tripled overnight and I don’t know why.”
Ask in the community. Someone’s seen it.
Every course. Live monthly trainings. A room full of people who get it. $12 a month.
The affordable ads membership
One full year of ads support.
Every ads course I’ve ever made. Live trainings every month. A community that answers when you’re stuck at 11pm with a campaign that won’t convert. All of it, for less than lunch.
$12/ month · cancel anytime
Instant access · every course unlocked on day one
Jana Bishop · First Wave
One Full Year of Ads Support✦Every Course Included✦Live Monthly Trainings✦Ask Anything, Anytime✦$12 a Month✦
Why this exists
The hardest part of ads isn’t the ads.
It’s doing it alone.
You can watch a course. You can read the blog posts. But the moment something goes sideways in your own account, with your own money on the line, you need a person — not a module. That’s the part nobody sells you affordably.
“Is my audience too small, or is it the creative?”
Bring it to the live monthly training.
“Meta changed something again. What do I do now?”
That’s what the monthly call is for.
What’s inside
Full Meta ads course library (Jana & Eliana)
One membership, one price, all of it.
A full year of ads support
Not a course you finish and forget. Ongoing help for as long as you’re running ads — through the wins, the plateaus, and the “why did this suddenly stop working” weeks.
Every course, unlocked
The complete library. Facebook and Instagram ads, creative, audiences, testing, scaling, lowering cost per result. New courses added while you’re a member are yours too.
Live monthly trainings
Every month, live: what’s working right now, what changed, and what to do about it. Come with questions. Leave with answers.
The community
A room full of people running their own ads — sharing what’s working, troubleshooting together, and celebrating the wins. Nobody’s gatekeeping in here.
Q&A, anytime
Stuck at 11pm? Post it. You’re not waiting on a support ticket or paying by the hour to ask one question.
Ongoing updates
Ads change constantly. When something shifts, you hear it here first — included, never an upsell.
Every single month
Here’s what your membership
actually looks like.
A live training
What’s working in ads right now, taught live.
Open Q&A
Bring your account, your numbers, your problem.
The community
Daily conversation, wins, and troubleshooting.
The full library
Every course sitting there whenever you need it.
Twelve months of that. For $144 total (or only $120 for VIP) — less than most people spend on one hour with a consultant.
The math
What ads help usually costs.
This isn’t a dig at anyone. It’s just what the market looks like — and why we built this differently.
One hour with an ads consultant$250–$500
A typical ads course$500–$2,000
A group coaching program$3,000+
A mastermind seat$10,000+
First Wave — all of it,$12/mo
Same information. Same access to me. A fraction of the price, on purpose.
Join
One membership.
Everything included.
First Wave membership
$12/mo
or $120 annually
Every ads course in the library, unlocked day one
Live monthly trainings on what’s working now
Open Q&A — ask anything, anytime
The community of people running their own ads
New courses & updates added while you’re a member
Cancel anytime. No contract, no guilt trip.
Instant access · secure checkout · cancel anytime
Who’s in here
People running their own ads,
and figuring it out together.
Small business owners. Moms and grandmas. Service providers, shop owners, coaches, creators. People who’d rather learn to run their own ads than hand over a retainer they can’t afford.
Total beginnersDIY advertisersLocal businessesCoaches & course creatorsShop ownersService providersAnyone tired of guessing
Who you’re learning from
17,000 people have trusted me
to teach them this.
I’ve spent years teaching business owners how to market what they’ve built — clearly, without hype, and without pretending it’s more complicated than it is.
I run First Wave with my business partner Eliana, who is a metrics maven and the person you want reading your numbers. Together we’re building the largest, most affordable marketing membership out there.
The whole point is this: good ads help shouldn’t cost five figures. It should cost about what a coffee costs, and it should come with people who actually answer you.
— Jana
Join for $12/moBring us anything
Real questions from the room.
“Why did my CPM jump this week?”
Answered“Can someone look at this creative before I spend?”
Answered“What budget should I start with?”
AnsweredFAQ
Questions, answered.
Is it really $12 a month?
Yes. $12 a month, cancel anytime. Or Join VIP for $120/yr and get access to my exclusive BotCamp AI, every ads course, live monthly trainings, the community, and ongoing Q&A.
I’ve never run an ad in my life. Is this too advanced?
No. The library starts at the very beginning and there’s no such thing as a dumb question in the community. Most people in here started exactly where you are.
What if I already know the basics?
Then the live monthly trainings and Q&A are the real value for you. That’s where we cover what’s changing right now, which is the part no course can keep up with.
How do the live trainings work?
Once a month, live, with time for questions. If you can’t make it, you can still submit a question ahead of time and catch it after.
Can I cancel?
Anytime, no email required to beg you to stay. If it’s not for you, leave. We’d rather have a room full of people who want to be here.
Do I need a big budget to run ads?
No. Plenty of members run small daily budgets and do just fine. We’ll help you figure out what makes sense for your business instead of pushing you to spend more.
Stop figuring it out alone
One full year of ads support,
for $12 a month.
Every course. Live monthly trainings. A room full of people who’ll answer you. Come get in.
Join First Wave — $12/moCancel anytime