A starter pack built in First Wave’s colors, fonts and wave motifs — in the bold editorial sticker-and-arrow style from your reference collage. Five single feed ads (1080×1080), ten carousels (1080×1080 slides), and five Reels/Stories frames (1080×1920).
How to export: click Actual size (1:1) above to render every board at true pixel dimensions, then screenshot each artboard (on macOS, ⌘⇧4 then Space to capture a single board). Each board is already the exact size Meta wants — no cropping needed. All copy and the Enter First Wave calls-to-action are editable in src/routes/ads.tsx.
Single feed ads
5 · 1080×1080One-frame ads for the feed.
A Meta Ads Membership
Most ad courses teach last year's playbook.
First Wave teaches what's working this week — and what's coming next.
Catch the wave →$12/mo
Single · The playbook hook
Cold-traffic hook for advertisers tired of outdated courses.
Why Now
You know Meta changed the rules again.
You know your best ad quietly stopped working.
You need a signal source.
Join · $12/mo →First.
Single · “You know” editorial
Story-style awareness ad that names the pain, then the fix.
The Meta Ads Membership
Last year's strategy 😴This year's algorithm 😳Catch it first 🌊
Enter First Wave →First.
Single · Sticker stack
Scroll-stopping sticker ad in the editorial collage style.
Founding Membership
$12/mo
Two ad coaches. One membership. Cancel anytime.
Both founders’ full course libraries
Monthly live trainings on what just changed
BotCamp — ads built for AI buyers
Lock founding pricing →First.
Single · Price offer
Direct-response price ad for warm audiences.
BotCamp · Inside First Wave
AI is already buying.
Most marketers haven't optimized for it yet. Inside First Wave, you will.
Get ahead →First.
Single · AI buyers
BotCamp angle — the differentiator almost no one else teaches.
Carousels
10 · 1080×1080 slidesMulti-slide swipe sequences.
01 — 3 reasons your Meta ads stopped working
Problem → agitate → solve · 5 slides
Slide 1 / 5
Swipe →
Your Meta ads stopped working.
Here are the 3 reasons — and the $12 fix.
First.
Slide 2 / 5
First.First Wave
i.
Last year's strategy
The playbook from 18 months ago doesn’t convert the same. New creative formats, new audience signals, new attribution rules.
Slide 3 / 5
First.First Wave
ii.
AI is now buying
Bots and AI assistants are making purchase decisions for humans. Your ads need to reach them too — and most marketers haven’t figured this out.
Slide 4 / 5
First.First Wave
iii.
No signal source
You don’t have time to test every change Meta ships. You need a sharp room where the updates that matter rise to the top — fast.
Slide 5 / 5
The fix
$12/mo
Two coaches. Every Meta shift, caught early.
Enter First Wave →First.
02 — Everything inside First Wave
Value showcase · 6 slides
Slide 1 / 6
What's Inside
Everything we've been building.
Two ad coaches’ full libraries, in one membership.
First.
Slide 2 / 6
First.First Wave
i.
Full course library
Both Jana’s and Eliana’s complete course libraries — no gatekeeping. Everything on ads, in one place.
Slide 3 / 6
First.First Wave
ii.
Monthly live trainings
One live session a month covering whatever just changed — Meta updates, new audience tools, creative shifts, AI buyers.
Slide 4 / 6
First.First Wave
iii.
BotCamp access
Annual VIP members unlock BotCamp: how to run ads that bots can buy from. Built for the AI-buyer era that’s already here.
Slide 5 / 6
First.First Wave
iv.
A room of operators
A Skool community of business owners actively running ads — not lurkers. Ask questions, see what’s working.
Slide 6 / 6
And more
Plus every framework we've built
The 1-2-3 Method & the Vault personas
The Carousel Cliffhanger Formula
Upgrade pathways to done-for-you
Enter First Wave →First.
03 — Meet your two coaches
Founder trust-builder · 4 slides
Slide 1 / 4
The Founders
Two coaches, one membership.
A decade-plus of Meta ads each — and two very different superpowers.
First.
Slide 2 / 4
First.The Founders
Founder
Jana Bishop
Ads Strategist
Over a decade teaching 17,000+ founders to run ads that convert. Her superpower: seeing where the platform is going before it gets there.
Slide 3 / 4
First.The Founders
Founder
Eliana
Metrics Maven
The data half of First Wave. Every CPM, CPC, CTR and ROAS. She tells you whether what you’re doing is actually working.
Slide 4 / 4
Both coaches, one place
$12/mo
Founding member pricing. Cancel anytime.
Join First Wave →First.
04 — What $12 a month gets you
Offer breakdown · 4 slides
Slide 1 / 4
Founding Membership
$12 a month. Here's everything.
Less than two coffees. More than most $500 courses.
First.
Slide 2 / 4
You get
The whole library
Both founders’ full course libraries
Monthly live trainings
A Skool community of operators
First.$12/mo
Slide 3 / 4
You also get
The frameworks + the edge
Every framework, persona & tool
BotCamp — ads for AI buyers (VIP)
Upgrade pathways to The Yacht
First.$12/mo
Slide 4 / 4
Founding price
$12/mo
Locked for life as long as you stay.
Lock it in →First.
05 — Stop buying courses that expire
Comparison angle · 4 slides
Slide 1 / 4
Real talk
A $497 course 💸Outdated in 6 months 📉There's a better way 👇
→First.
Slide 2 / 4
The math
One big course: $497, once.
It ages the day Meta ships an update.
First Wave updates every month.
See the difference →First.
Slide 3 / 4
First.First Wave
$12
vs. one expensive course
For the price of one course you could buy 40 months of First Wave — and the lessons never go stale, because we re-teach what just changed.
Slide 4 / 4
Never out of date
$12/mo
Updated live, every single month.
Enter First Wave →First.
06 — The AI buyers are already here
BotCamp / future-proof angle · 4 slides
Slide 1 / 4
BotCamp
AI is already buying.
And your ads aren’t talking to it yet.
First.
Slide 2 / 4
First.First Wave
i.
What's BotCamp?
Our brand-new training on optimizing your business and ads for the AI agents increasingly making purchases on behalf of humans.
Slide 3 / 4
First.First Wave
ii.
Why it matters now
Almost no one is teaching this yet, and the platform is shifting fast. Being early is the entire advantage.
Slide 4 / 4
VIP unlock
$12/mo
BotCamp is included with annual VIP.
Go VIP →First.
07 — From random ads to repeatable systems
Transformation / method · 5 slides
Slide 1 / 5
The shift
Guessing at boosts.
Hoping the next ad hits.
Or running a system.
Learn the system →First.
Slide 2 / 5
First.First Wave
1
Find the signal
Learn which Meta changes actually move the needle — and ignore the noise that doesn’t.
Slide 3 / 5
First.First Wave
2
Build the creative
Use proven frameworks — the Cliffhanger Formula, the Vault personas — instead of starting from a blank canvas.
Slide 4 / 5
First.First Wave
3
Measure & scale
Read the metrics that matter and scale with confidence — from $50/day to $5,000/day.
Slide 5 / 5
Your home base
$12/mo
Random ads → repeatable systems.
Start now →First.
08 — Is First Wave for you?
Qualifier · 3 slides
Slide 1 / 3
Quick gut-check
Is First Wave for you?
Swipe to find out →
First.
Slide 2 / 3
Yes, if you…
This sounds like you
Run Meta ads (or want to)
Are tired of outdated courses
Want what’s working now, not in 2024
Like a sharp room over a big crowd
First.$12/mo
Slide 3 / 3
Maybe not, if you…
Probably skip it if
Never plan to touch paid ads
Want a magic button, not a method
Still — it’s only $12 to find out
Try First Wave →First.
09 — Founding pricing won't last
Urgency / scarcity · 3 slides
Slide 1 / 3
Founding cohort
$12 — but not for long.
The price rises after the founding cohort closes.
First.
Slide 2 / 3
First.First Wave
✦
What “founding” means
Lock $12/month for life — it stays $12 as long as you stay subscribed. Cancel and rejoin later, and you’ll pay the new rate.
Slide 3 / 3
Before it rises
$12/mo
Founding price, locked for life.
Lock it in →First.
10 — One membership, every shift caught early
Brand / aspiration · 4 slides
Slide 1 / 4
First Wave
Catch the first wave.
Of every Meta ads shift — before everyone else.
First.
Slide 2 / 4
See it first 🌊Build it fast ⚡Win the scroll 🏄
Ride it →First.
Slide 3 / 4
Why members stay
“The only ad membership built around what’s working now — and what’s coming next.
Join the room →First.
Slide 4 / 4
Twelve dollars
$12/mo
Two coaches. Every shift, caught early.
Enter First Wave →First.
Reels & Stories
5 · 1080×1920Full-screen vertical frames.
A Membership
FirstWave
Catch the first wave of every Meta ads shift.
$12/mo
Enter First Wave →
Reel/Story · Hero
Full-bleed brand hero with price — strong opening frame.
For ad operators
Meta changed the rules again.
Your best ad quietly died.
Time for a signal source.
Join · $12/mo →First.
Reel/Story · “You know” editorial
Vertical story hook — reads top-to-bottom for the feed.
The Meta Ads Membership
Last year's strategy 😴This year's algorithm 😳AI is now buying 🤖Catch it first 🌊
Enter now →First.
Reel/Story · Sticker stack
Tall sticker ad — playful, thumb-stopping in Stories.
BotCamp Inside
AI is already buying.
Inside First Wave, you’ll learn to run ads bots can buy from — before everyone else.
Get ahead →First.
Reel/Story · AI buyers
BotCamp differentiator framed for full-screen vertical.
Inside First Wave
All of this for $12
Two coaches’ full course libraries
Monthly live trainings
BotCamp — ads for AI buyers (VIP)
A Skool room of real operators
Join First Wave →First.
Reel/Story · Inside list
Value rundown for swipe-up / link-sticker conversions.
