First Wave · September 1 – 30
Four weeks to build an audience of buyers you chose yourself, so your Q4 ads land in front of the right people.
You already know cold traffic is expensive. Nobody knows you, so you pay full price for every single click, and you pay it again in December when everyone else is bidding too.
Retargeting is the cheap seat. The problem is that most people only get to retarget whoever happened to wander by.
Cherry-Picked Buyers flips that. You go find the people you want, get them to message you on purpose, and then run your ads to them. It is retargeting, except you handpicked the audience.
The course is free. It has been free with the seven-day trial this whole time. And a lot of people watched it, nodded, and never opened Instagram.
A challenge fixes all five. There is a start date, a weekly task, a group doing it with you, and a scoreboard you have to post your number on.
Every lesson is recorded and waiting. A new one unlocks each Monday, so you always know exactly what you are doing that week.
First you sit down and write out who actually buys from you. Not "small business owners." Real categories. Then you teach the algorithm to bring those people to you instead of hunting for them one at a time.
This is the week your retargeting audience starts filling up on its own. You will know exactly who to go to, what to say, and how to set the audience up in Ads Manager so it collects everyone.
They are going to come look at you. We fix the bio, pin the welcome message, and build three posts that do the selling. Plus the content rotation so your feed is not just pitching all day.
Handpicking gets you quality. This gets you size. Cheap view ads, the paid version of the whole play, and the Q4 campaign built and running before October.
Week four wraps the last week of September. Your ads are live before Q4 starts.
Type in what you sell. It gives you three buyer categories in the order to work them, the hashtags to search, and the exact phrases those people put in their own bio so you know a match when you see one.
One pinned thread for the whole month. Everyone posts their weekly number. It is the reason you will actually do the work, and it is proof the thing works while you are still in the middle of it.
Screen recordings of the parts people get stuck on, including building the retargeting audience step by step inside Ads Manager.
Cherry-Picked Buyers, the course, is free with your trial. Go watch it tonight.
The challenge is different. It is not included in the $12 Standard membership. You need Premium or VIP to get in, and if you are already on Standard you can upgrade any time this month.
per month
per month
per year, until September 30
On October 1 the annual price becomes $397. If you join at $120, you keep $120.
No. Every lesson is recorded and waiting for you. The only live thing is our regular monthly call, and VIP gets hot seats on it.
You still get everything. All four weeks stay in there, and the group is still going. Joining on the 20th is better than not joining.
Only if you are on Premium or VIP. The $12 Standard membership does not include the challenge. You can upgrade any time during September and everything unlocks right away.
No. The free course gives you the idea. The challenge is doing it, on a schedule, with people to answer to, and with the walkthroughs for the parts that stop people.
Ten to forty-five minutes a day on the work, plus one lesson a week. You choose which end of that you live at.
No. Most of this is work you do by hand. Ads come in week four, and we set them up together.
October is Profit Ready, where we make sure the ads you run at this audience actually make money. VIP gets that one and every one after it.
Ten weeks from now, Q4 is here. You will either be in front of the right people or bidding against everyone else.
Join Premium or VIPChallenge starts Tuesday, September 1. Doors close September 30.